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The Cost of Rebranding

March 14, 20232 min read

In today's market, a strong brand identity is critical for any business's success. A brand that resonates with its customers can drive sales, build customer loyalty, and set a business apart from its competitors. But for many small businesses, the cost of a rebrand can be prohibitive.

So, what exactly goes into a rebrand, and why can it be so expensive? There are several key elements that businesses must consider when undertaking a rebrand.

First, there's the design work. This includes the creation of a new logo, color scheme, typography, and other visual elements. Depending on the complexity of the design, this can cost anywhere from $5,000 to $25,000 or more.

Next, there's the messaging. A rebrand often involves a shift in a business's messaging and positioning, and developing new messaging that resonates with customers can be a significant undertaking. Copywriting and messaging development can cost anywhere from $5,000 to $15,000.

Then, there's the website. In most cases, a rebrand will require a new website to reflect the new brand identity. Depending on the complexity of the website and the size of the business, this can cost anywhere from $10,000 to $50,000 or more.

Finally, there's the implementation of the rebrand across all marketing channels. This includes everything from business cards and brochures to social media profiles and digital ads. Depending on the scope of the marketing effort, this can cost anywhere from $5,000 to $20,000 or more.

When you add it all up, a rebrand can easily cost a small business $50,000 or more. And for many businesses, that's simply not feasible.

However, the cost of not rebranding can be even higher. A weak brand identity can make it difficult for a business to stand out in a crowded market, and it can also hurt customer loyalty and sales. In the long run, investing in a rebrand can be a smart business decision.

So, what can small businesses do to make a rebrand more affordable? One option is to break the rebrand into phases. Instead of trying to do everything at once, businesses can start with the most critical elements, such as the logo and messaging, and then phase in other elements over time.

Another option is to work with a design agency that offers flexible payment options, such as payment plans or deferred payment until the project is complete.

In conclusion, a rebrand can be a significant investment for a small business, but the cost of not rebranding can be even higher. By breaking the rebrand into phases and working with a flexible design agency, businesses can make a rebrand more affordable and take the first steps toward building a strong brand identity that resonates with customers.

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eRoots Marketing Group, LLC

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eRoots Marketing Group offers a wide range of marketing services for small businesses, nonprofits, and sole proprietors. Our services include digital marketing, social media management, branding and design, content creation, website development, search engine optimization, email marketing, and more. We work with our clients to create customized marketing plans that fit their specific needs and budget, and our team of experienced professionals and freelancers are dedicated to delivering high-quality work that helps our clients achieve their marketing goals.

What industries does eRoots Marketing Group specialize in?

eRoots Marketing Group specializes in serving small businesses and local organizations across a wide range of industries, including retail, hospitality, healthcare, non-profit, and more. We believe that all businesses, no matter the industry, can benefit from a strong digital presence and effective marketing strategies. Our team has experience working with a diverse range of clients and is equipped to tailor our services to meet the unique needs of each industry.

How does eRoots Marketing Group differ from other marketing agencies?

First and foremost, we have built our agency around the freelancer economy and technological automation, allowing us to offer top-notch marketing services at a fraction of the cost of traditional agencies. Additionally, we specialize in serving small businesses, sole proprietors, and local nonprofit organizations, providing customized and personalized solutions to meet their unique needs. Our team of experienced marketers and designers work closely with each client to develop a deep understanding of their business and create targeted strategies that yield measurable results. Finally, we place a strong emphasis on education and training, equipping our clients with the tools and knowledge they need to build and coalesce their digital roots for long-term success.

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eRoots Pro is a powerful marketing software suite that we provide to all of our clients as a benefit of working with us. It offers a range of tools designed to help businesses optimize their digital marketing efforts, including website optimization, email marketing, social media management, and more. With eRoots Pro, our clients have access to a single, unified platform for managing all of their marketing efforts, making it easier and more efficient to reach their target audience and drive growth. Overall, eRoots Pro helps our clients save time and money, while providing them with the tools and insights they need to succeed in today's digital landscape.

How does eRoots Marketing Group approach marketing strategy for its clients?

At eRoots Marketing Group, we believe that every client is unique, and we take a personalized approach to marketing strategy. We work closely with our clients to understand their business goals, target audience, and competitive landscape. We then develop a comprehensive marketing plan that is tailored to their specific needs. Our team of experts brings years of experience and expertise in various marketing channels, including social media, SEO, email marketing, content marketing, and more. We also believe in transparent communication with our clients, providing regular updates on the progress of their marketing campaigns and making adjustments as needed to ensure their success.

Can eRoots Marketing Group help my business with social media marketing?

Yes, eRoots Marketing Group can help your business with social media marketing. We offer social media management services that include creating and curating content, scheduling posts, monitoring engagement, and running advertising campaigns. Our team has experience working with various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. We understand the importance of social media marketing in today's digital landscape and work closely with our clients to develop a tailored strategy that fits their business goals and objectives.

Does eRoots Marketing Group offer website design and development services?

Yes, eRoots Marketing Group offers website design and development services for clients who need to establish or enhance their online presence. Our team of experienced designers and developers work together to create websites that are not only aesthetically pleasing but also user-friendly, functional, and optimized for search engines. We strive to create websites that align with our clients' brand and messaging, while also being responsive and accessible across all devices.

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At eRoots Marketing Group, we use a combination of analytics tools, customer feedback, and key performance indicators (KPIs) to measure the success of our marketing campaigns. We work closely with our clients to establish specific goals and metrics to track throughout the campaign. This allows us to constantly monitor the progress and make adjustments as needed to ensure we are meeting the desired outcomes. We also provide regular reports to our clients to keep them informed on the progress and effectiveness of the campaign. Our approach is data-driven and results-oriented to ensure that we are providing the highest level of value to our clients.

Can eRoots Marketing Group work with businesses on a limited budget?

Yes, eRoots Marketing Group can work with businesses on a limited budget. We understand that every business has different financial constraints, and we work with our clients to develop marketing solutions that fit within their budget. We can prioritize marketing efforts based on the budget available, and we always strive to deliver the best results possible, regardless of the budget. Our agency structure, which utilizes a network of freelancers and a few key staff members, allows us to offer high-quality services at a lower cost than traditional agencies, making professional marketing accessible to businesses with various budget levels.

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To schedule a consultation with eRoots Marketing Group, you can fill out the contact form on our website or email us directly at We will get back to you as soon as possible to set up a time to talk. During the consultation, we will discuss your business, marketing goals, and any challenges you may be facing. From there, we can recommend services and develop a customized marketing plan that fits your specific needs and budget. We look forward to hearing from you!


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