Contact Us:

About Us

Our Story

At eRoots Marketing Group, we understand the challenges that small businesses and organizations face. With limited budgets, it can be difficult to justify investing in marketing efforts that may not provide immediate results. That's where we come in. Our agency is built on the principles of the freelancer economy and technological automation, allowing us to provide affordable, high-quality marketing services to our clients.

We believe that every business owner, sole proprietor, and nonprofit leader deserves to enjoy their life outside of work. That's why our goal is to give our clients more time by handling their marketing needs. We do this by leveraging our network of talented freelancers and a small team of dedicated staff members to offer a full-time service at a minimal fee. This means our clients can focus on what they do best – running their business – while we handle the marketing side of things.

Our approach to marketing is centered around building strong roots in the community. We believe that a successful marketing strategy involves understanding the unique needs and values of a business and its community, and using that understanding to create meaningful connections with customers. We offer a range of creative services, including branding, web design, social media management, email marketing, and more. Our team is always up to date on the latest trends and technologies, and we pride ourselves on delivering innovative solutions to our clients.

One of the key benefits of working with us is access to our eRoots Pro Marketing Software Suite. This powerful tool helps our clients automate and streamline their marketing efforts, saving them time and increasing their efficiency. We also offer weekly training classes to ensure our clients are always up to date on the latest marketing strategies and techniques.

At eRoots Marketing Group, we believe that building strong digital roots is essential for sustainable growth in today's market. We're here to help small businesses and organizations do just that, while also freeing up their time and resources so they can focus on what matters most. Contact us today to schedule a consultation and see how we can help your business grow.

Mission

Our mission is to make digital marketing accessible to all businesses, regardless of size or budget, by leveraging the power of technology and the freelancer economy to deliver custom, results-driven solutions that help them achieve their goals.

Goal

To empower our clients to connect with their target audience in a meaningful and authentic way, while building a lasting relationship with their local and online communities.

Core Values

We believe in honesty, transparency, and accountability, and we're committed to working collaboratively with our clients to achieve their goals. We're dedicated to building strong roots in the community, fostering long-term relationships with our clients, and delivering high-quality results that drive real business growth.

Mission

Goal

To empower our clients to connect with their target audience in a meaningful and authentic way, while building a lasting relationship with their local and online communities.

Core Values

Get To Know Us:

Isaac Nicholson, Founder/CEO

Isaac Nicholson is the visionary Founder and CEO of eRoots Marketing Group and eRoots Pro. With over two decades of experience in the nonprofit sector, Isaac has a proven track record of creating and scaling organizations from the ground up. Recognizing the need for affordable marketing solutions for small businesses and local organizations, he left his successful career in the nonprofit sector to pursue his passion for helping others achieve manageable growth.

Originally from the state of North Carolina, Isaac has also called Washington, D.C. and Connecticut home. Now resettled in Charlotte with his beloved dog, a loyal Newfoundland named Edan, Isaac brings a unique perspective and unwavering commitment to his work. With his innovative ideas and expertise in marketing, he empowers businesses to realize their full potential and make a lasting impact in their communities.

Staff & Contractors:

Kristine Salvatore

Director of Sales

Neely Reeves

Graphic Designer

Pete Everett

Graphic Designer

Jessica Cohen

Copywriter

Singer Petit

Web Developer

James Meyers

Web Developer

Jess Tran

Digital Strategist

Meredith Aycock

Administration

FAQ

Please reach out if you have any additional questions!

What services does eRoots Marketing Group offer?

eRoots Marketing Group offers a wide range of marketing services for small businesses, nonprofits, and sole proprietors. Our services include digital marketing, social media management, branding and design, content creation, website development, search engine optimization, email marketing, and more. We work with our clients to create customized marketing plans that fit their specific needs and budget, and our team of experienced professionals and freelancers are dedicated to delivering high-quality work that helps our clients achieve their marketing goals.

What industries does eRoots Marketing Group specialize in?

eRoots Marketing Group specializes in serving small businesses and local organizations across a wide range of industries, including retail, hospitality, healthcare, non-profit, and more. We believe that all businesses, no matter the industry, can benefit from a strong digital presence and effective marketing strategies. Our team has experience working with a diverse range of clients and is equipped to tailor our services to meet the unique needs of each industry.

How does eRoots Marketing Group differ from other marketing agencies?

First and foremost, we have built our agency around the freelancer economy and technological automation, allowing us to offer top-notch marketing services at a fraction of the cost of traditional agencies. Additionally, we specialize in serving small businesses, sole proprietors, and local nonprofit organizations, providing customized and personalized solutions to meet their unique needs. Our team of experienced marketers and designers work closely with each client to develop a deep understanding of their business and create targeted strategies that yield measurable results. Finally, we place a strong emphasis on education and training, equipping our clients with the tools and knowledge they need to build and coalesce their digital roots for long-term success.

What is eRoots Pro and how does it benefit clients?

eRoots Pro is a powerful marketing software suite that we provide to all of our clients as a benefit of working with us. It offers a range of tools designed to help businesses optimize their digital marketing efforts, including website optimization, email marketing, social media management, and more. With eRoots Pro, our clients have access to a single, unified platform for managing all of their marketing efforts, making it easier and more efficient to reach their target audience and drive growth. Overall, eRoots Pro helps our clients save time and money, while providing them with the tools and insights they need to succeed in today's digital landscape.

How does eRoots Marketing Group approach marketing strategy for its clients?

At eRoots Marketing Group, we believe that every client is unique, and we take a personalized approach to marketing strategy. We work closely with our clients to understand their business goals, target audience, and competitive landscape. We then develop a comprehensive marketing plan that is tailored to their specific needs. Our team of experts brings years of experience and expertise in various marketing channels, including social media, SEO, email marketing, content marketing, and more. We also believe in transparent communication with our clients, providing regular updates on the progress of their marketing campaigns and making adjustments as needed to ensure their success.

Can eRoots Marketing Group help my business with social media marketing?

Yes, eRoots Marketing Group can help your business with social media marketing. We offer social media management services that include creating and curating content, scheduling posts, monitoring engagement, and running advertising campaigns. Our team has experience working with various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. We understand the importance of social media marketing in today's digital landscape and work closely with our clients to develop a tailored strategy that fits their business goals and objectives.

Does eRoots Marketing Group offer website design and development services?

Yes, eRoots Marketing Group offers website design and development services for clients who need to establish or enhance their online presence. Our team of experienced designers and developers work together to create websites that are not only aesthetically pleasing but also user-friendly, functional, and optimized for search engines. We strive to create websites that align with our clients' brand and messaging, while also being responsive and accessible across all devices.

How does eRoots Marketing Group measure the success of its campaigns?

At eRoots Marketing Group, we use a combination of analytics tools, customer feedback, and key performance indicators (KPIs) to measure the success of our marketing campaigns. We work closely with our clients to establish specific goals and metrics to track throughout the campaign. This allows us to constantly monitor the progress and make adjustments as needed to ensure we are meeting the desired outcomes. We also provide regular reports to our clients to keep them informed on the progress and effectiveness of the campaign. Our approach is data-driven and results-oriented to ensure that we are providing the highest level of value to our clients.

Can eRoots Marketing Group work with businesses on a limited budget?

Yes, eRoots Marketing Group can work with businesses on a limited budget. We understand that every business has different financial constraints, and we work with our clients to develop marketing solutions that fit within their budget. We can prioritize marketing efforts based on the budget available, and we always strive to deliver the best results possible, regardless of the budget. Our agency structure, which utilizes a network of freelancers and a few key staff members, allows us to offer high-quality services at a lower cost than traditional agencies, making professional marketing accessible to businesses with various budget levels.

How do I schedule a consultation with eRoots Marketing Group?

To schedule a consultation with eRoots Marketing Group, you can fill out the contact form on our website or email us directly at info@eroots.org. We will get back to you as soon as possible to set up a time to talk. During the consultation, we will discuss your business, marketing goals, and any challenges you may be facing. From there, we can recommend services and develop a customized marketing plan that fits your specific needs and budget. We look forward to hearing from you!